A different dimension of softness: say hello to our Soft Feel Flexo Coatings!

Soft touch coatings have become a major trend in the printing industry, driven by several factors that align with current consumer preferences and market demands. Traditionally, a soft touch effect is obtained through lamination, which is the application of a transparent layer of film, which adheres to paper by heat and glue. It is so thin that it is not visible as a film layer, unlike plasticisation where the plastic overlay is clearly visible. Although lamination is very effective and produces very nice results, it remains an expensive technique, which can be replaced by UV curing or water based soft touch coatings.

We're therefore excited to announce that we can provide you these different solutions for this growing need, so say hello to our soft feel flexo coatings!

Our soft touch UV- and water-based coatings exude a premium quality that consumers can feel. The smooth, matte finish not only looks elegant but also provides a sensation of luxury that customers associate with high-end products. This perception of quality is critical in markets where packaging or other marketing support influences buying decisions, helping brands stand out as the more refined choice. Whether you opt for the speed and accuracy of the UV Soft Feel Flexo Coating or the water-based version, the packaging you print will make a lasting first impression that will draw customers to your product.

Moreover, they are not just looking and feeling great, but they also add a layer of protection to the printed material. Resistant to scratches, scuffs, and fingerprints, they are ensuring that your products maintain their pristine appearance as long as needed.

Highly versatile, they can be combined with other finishes like spot UV, embossing, or foil stamping to create striking, multi-sensory effects. This versatility allows designers to experiment with textures and finishes, offering endless creative possibilities. The ability to create printed material that is both visually stunning and pleasant to touch is a powerful tool for brands.

In short, soft touch coatings are more than just a trend: they’re a powerful tool for enhancing the consumer experience, boosting brand perception, and gaining a competitive edge. Whether you choose our UV (EXC97125) or water-based (AQ645) Soft Feel Flexo Coating, you’re investing in a printing solution that will resonate with today’s demanding consumers.